While I understand that most people really love the convenience of shopping from places like Target, Walmart, and Amazon, I have always thought it is very important to vote with your dollars.
Think about where your money goes when you shop at certain places. What demand is this creating? Who is getting this money and who is it helping? What causes are these stores supporting and donating to?
I try to consider these things when I can. Sometimes budget means I don’t really have a choice. But if I can afford to shop better, I do.
The more money certain brands and stores get, the more demand there is. So we need to create a demand for more minority representation in the clean beauty industry.
I am so glad that right now more people are choosing to be conscious of this and want to support more minorities in our country.
Because of that, I rounded up all the Black-owned haircare, skincare, and makeup brands I recommend.
There are some brands I checked that do not list their ingredients lists or follow ethical standards so I chose not to include those brands in this list.

Black Owned Curly Hair Brands
- 2 Girls With Curls
- Adwoa Beauty
- Alaffia – they also have skincare products
- Alikay Naturals – not super clean as they use fragrance and color additives
- As I Am
- Bomba Curls
- Bread Beauty Supply
- Briogeo – I love their Curl Charisma and Scalp Revival lines
- Boucleme – UK brand
- Camille Rose
- Curlmix
- Curls
- Ecoslay
- Inahsi Naturals
- Kinky Curly
- Mielle Organics – another not super clean option but still worthy of a mention
- Mohagany Naturals – UK brand
- Oyin Handmade
- Obia Naturals
- Organic Grow Hair Co
- Pattern
- Righteous Roots
- The Doux
- TreLuxe – check out my brand review here
- Trepadora Curl Therapy – UK brand
- Uncle Funky’s Daughter

Black Owned Skincare brands
- Alaffia
- Beneath Your Mask
- Camille Rose
- Ellie Bianca – Canadian shop
- Free + True
- Girl B Natural – feminine care
- Hanahana Beauty
- The Honey Pot – feminine care
- IYOBA
- Jacq’s
- The London Grant Co
- Mary Louise Cosmetics
- Matrescence
- Nolaskinsentials
- Okoko Cosmetiques
- Organic Bath Co
- OUI THE PEOPLE
- PiperWai
- Redoux
- Rosen Skincare
- Skin Buttr
- Terra Tory
- True Moringa
Black Owned Makeup Brands
- Ami Colĕ
- Blk/Opl
- Danessa Myricks Beauty
- Fashion Fair
- Fenty Beauty
- Habit Cosmetics nail polish
- Josephine Cosmetics
- Juvia’s Place
- Laws of Nature Cosmetics
- LYS Beauty
- Mented
- Pat McGrath Labs
- Plain Jane Beauty
- The Lip Bar
- Wyn Beauty
See any brands missing? Let me know in the comments!

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